What GATHER is:


who we are

We created GATHER in response to the need for an inspiring, comfortable space to get together with friends, associates, clients and family; to learn, grow, and experience new things; to meet new people and to think new ideas.

After attending dozens of conferences, workshops, meetings, happy hours, mixers, socials, and open houses in my past 7+ years of coaching, I have found that a supportive environment is so important and we wanted to create that space for you.

Tracie Root, creator of GATHER, works with individuals and groups to help them become the best versions of themselves. After a career in corporate America she decided to shift to helping people at a deeper level, while making more time to be Mom to Christian and Rachel, wife to Tim, and to prioritize her own dreams for adventure and joy.

our culture and values

Santa Cruz is unique and for everyone, at the same time. Come to our town where a short event at GATHER can be made into a special day. A day can stretch out to two or three. Walk just a block or two to Pacific Avenue for shopping, dining, buskers playing music or street vendors with their handmade wares. Take the 25cent trolley to the wharf and say hello to the Sea Lions, ride some rides at the Santa Cruz Beach Boardwalk, or drive to nearby hiking trails in the Santa Cruz Mountains, or to West Cliff for a sunset stroll.


Our space

Our location in downtown Santa Cruz offers a unique vibe, with the beach and the mountains so close-by, and historic Pacific Avenue only a couple of blocks away. This is a space where everyone can relax and be present, where we can focus on the people around us and on getting to know each other better, so we can create fulfilling lives for ourselves, for our families, and have a positive impact on the community and the world around us.

GATHER is the space we’re holding for you.